Get to know me

Hello, Fairytale Fans!
I'm Alyssa Andrews and work in the Marketing Department at Fairytale Brownies. My official title is Sales and PR. In addition to the obvious, I am Co-Founder Eileen Spitalny's assistant, I research new Fairytale products, coordinate donations, and maintain our KaBOOM! partnership.

I have a journalism background so I'm naturally "nosy." I make it a point to know as much as I can about all things Fairytale Brownies, so if you have any questions, just ask!

Come play with Fairytale Brownies and help raise funds to build a playground

We are getting ready for our Playdate/Open House on Thursday and we can't wait for our Fairytale Friends to join us.

This year's theme for the event focuses on PLAY because we are building a playground with our national nonprofit KaBOOM! for Arizona Autism Charter School in Phoenix.

The biggest draw for our fans is our $1 "imperfect" brownies, cookies and bars. The treats taste delicious, they just don't meet Fairytale's standards for looking perfect. All proceeds from the $1 sale will go the playground which will be built in March 2017. Please be aware that availability of every flavor is not guaranteed with these "imperfect" treats.

Because the $1 treats are such a hit, there usually is a wait to purchase them. But don't worry, you will have options to make the time go by. Throw some bean bags through the Brownie Guy's belly; hula hoop to some tunes; or throw whiffle balls into a bucket to win fudgy brownies.

Thursday's event begins at 3 p.m. The first 100 people attending will receive...

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Fairytale Brownies Celebrates 24 Years of Spreading Sweet Joy

Fairytale Brownies Co-founders David Kravetz and Eileen Spitalny, friends since kindergarten, began their business in 1992 armed with an old family brownie recipe and the desire to create a brand, be their own bosses and do something fun. They wanted to be the Ben & Jerry's of brownies. So, with no baking skills, but an awesome brownie recipe, they did it! They learned and listened, and now Fairytale bakes 7 million brownies a year, and is still growing. Fairytale Brownies celebrates 24 years in business this week, and I have to say - I'm so glad that David and Eileen learned how to bake brownies and chose to share them with the world.

And boy, have they've been sharing! From our humble beginnings and samplings at farmer's markets and local street festivals, to our presentations at the Cannes Film Festival, Fairytale Brownies has become a favorite mail order gift among brownie lovers, dessert lovers and chocolate lovers alike. Although many people know about our gourmet treats, our work...

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A Fairytale Brownies Birthday Wish for Dr. Seuss

Dr. Seuss, brownie, birthdayHappy 112th birthday, to my favorite author from childhood, Dr. Seuss!

Although Theodor Seuss Geisel passed away in 1991, his books remain a part of children's lives today. I don't think there is an adult alive who doesn't smile when thinking about the Cat in the Hat, Horton, or the Grinch,  Here's a Fairytale birthday wish dedicated Dr. Seuss (never as good as the master, of course!).

If I had Dr. Seuss' address, I'd send him a gourmet chocolate gift

that would surely give him a much-needed lift.

Fudge brownies, gourmet brownies, care packages of pure enchantment.

He would open the box and wonder from who on earth this gift was sent.

Then he'd taste a brownie, or two, or more,

and wonder why he never heard of Fairytale before.

He'll jump with delight, he'll smile a giant smile.

Fairytale Brownies will put the "happy" back in birthday - a feeling not felt in awhile.

As he licks his fingers and finishes every last crumb,

he'll say, "These are the best brownies! How can I get more to come?"


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Remembering Fairytale Brownies Bakery Groundbreaking Ceremony - 10 Years Fly By

groundbreaking, brownies, fairytale

shovel, fudge brownies, groundbreakingI can't believe that 10 years ago last month, we had our groundbreaking ceremony to begin building the Fairytale Brownies Bakery in Phoenix.

As with all groundbreakings, we began with fresh dirt and a few shovels.

Of course, just to be a little bit different, OUR shovels had to be painted Fairytale purple.

Fairytale Brownies co-founders Eileen Spitalny and David Kravetz, along with our team leaders and special VIPs took turns turning the soil for the photographer.

Fairytale team members, family and other invited guests enjoyed a light breakfast with Eileen and David before ending the celebration with a toast - with brownies and milk.

It was a Fairytale morning.


brownies, groundbreaking

brownies, groundbreaking



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Turn Bite-sized Brownies Into DIY Halloween Spider Party Giveaways

Looking for a party giveaway that also can be used as a decoration or table favor at your next Halloween get together?

silly brownie spidersHere's a simple DIY project that doesn't require any artistic talent... just some basic craft supplies, a few agile fingers and good eyesight.

Then, voila!

You have some adorable Silly Brownie Spiders to creep all over the place.






Here is what you will need:

silly brownie spiders, morsels

1 bulk package of Magic Morsel Fairytale Brownies (36), any flavor (we used Original). 

Black pipe cleaners

Googly eyes

Tiny pom-poms

Double-sided tape and regular tape


Step 1: To create the spider's legs, take 3 pipe cleaners, spread them like a star, and tape them to the back of the Magic Morsel package.

brownie, legs

Step 2: Hold the outer end of each pipe cleaner "leg" down with two fingers of one hand. Using your other hand, bend the rest of the pipe cleaner towards your fingers to create "knees." Repeat with each pipe cleaner.

bend, spider brownie

Step 3: You will notice that our spider only has six legs. We did that on purpose. The Magic Morsel...

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Stock Up on Peanut Butter Brownies and Cookies; Make Way for New Flavors!

peanut butter brownieI experienced my first Fairytale Brownie 10 years ago this month. I had just interviewed for my position here and was told I could choose any flavor brownie to take with me. Although there were 12 flavors screaming my name, creamy Peanut Butter shouted the loudest.

I was going to wait until I got home at the end of the day to share the giant 3" x 3" dark chocolate square with my husband and children. But as I headed to work from the interview, that Peanut Butter brownie was too tempting to be ignored. I didn't just take a bite... I ate the whole thing! I told myself that I was conducting market research. Then I reasoned that the brownie was breakfast. Then I accepted facts: The fudge brownie was heavenly, and I was hooked.

Since that first brownie experience, I've changed my favorite flavor many times. peanut butter cookieThat's the great thing about Fairytale Brownies - we have plenty of gourmet flavors that turn into customer favorites.

Although we will be retiring our Peanut Butter Brownie and Peanut...

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Celebrate Independents Week with 20% Off - Brownies Included!

As America celebrates Independence Day on July 4, small businesses around the country will celebrate "Independents Week" from Saturday through July 5.

gourmet brownies, patriotic, Independents WeekFairytale Brownies is proud to be a part of Local First Arizona's celebration of Independents Week. Customers will receive a 20% discount on purchases made at the Fairytale Bakery when they show their Golden Coupon from Local First Arizona; or use the code LOCAL20 at checkout when ordering brownie gifts online. This discount cannot be combined with any other offers or specials.

fudge brownies, Independents WeekThe Fairytale Bakery is open from 9 a.m. to 3 p.m. Monday through Friday, and is located at 4610 E. Cotton Center Blvd. Ste. 100, Phoenix (46th Street and Broadway).

Of course, you can shop our web site - - any time.

There are a number of local businesses participating in Independents Week with a variety of offers, but the Golden Coupon is key to receiving your discount. Don't forget to print it out (or at least have it on your smart phone to show) to...

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Show good manners! Value their referrals with gourmet food gifts they'll love

Our Moms taught us the importance of the thank-you note - heartfelt gratitude for kindness shown. It's just good manners.

gourmet brownies, fudge browniesWhen it comes to business, thank-you notes are a must - especially when a customer or client refers your business. They are paying you the ultimate compliment. They value your service, trust you and your product, and have confidence in your abilities.

Why not express your gratitude for their referral with a little more than just a thank-you note?

I recommend a food gift like gourmet brownies from Fairytale Brownies. Think about it. You can't go wrong with a food gift because everyone eats! If you discover your recipient doesn't care for fudge brownies, send chewy cookies or buttery bars instead.

Referrals are strong business builders. When a client or customer tells their friend about your awesome service or product, they not only are advertising for you, they're building your reputation as a trusted and valued business.

The clients don't have to say a word about your...

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Appreciate your favorite teachers with fudge brownies from Fairytale

I would thank you from the bottom of my heart, but for you my heart has no bottom. - Author Unknown

gourmet food giftsWe all have at least one teacher in our lives who holds a special place. Maybe he took the extra time to explain calculus so you wouldn't fail math class; maybe her sense of humor made you forget you were learning; maybe he challenged you with difficult exams so you would reach deep within and know how to produce more when needed.

We celebrate those wonderful influencers during the first week of May for Teacher Appreciation Week. Flowers, crafts, gift cards, poems, and coffee mugs are just some of gifts we give to those who inspire and motivate. I may be partial, but I think food gifts - specifically gourmet brownie gifts - are the best way to show your appreciation.

Fairytale Brownies offers elegant favor boxes filled with your choice of three sizes of individually wrapped fudge brownies... a perfect snack while grading papers or for an anytime treat. The box is beautiful, the brownies are...

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National Playground Safety Week Conjures Fun Times On The Safety Swing

I remember playing on the swing set in my uncle's yard with my two sisters. Because I was the youngest, I had to use the swing with "safety" seat so I wouldn't fall out. This seat was wooden with a sliding bar that often stuck when you were trying to get in or out of it.

kaboom, buy brownies onlineAs some children do, my sisters liked to swing as high as they could, and then jump off into the air. Such thrill seekers they were! I wanted to be one, too.

The girls jumped off their swings many times, and as they did, two of the metal poles of the swing set would come out of the ground. Each time I saw this, I would worry that we were going to tip over. My sisters reassured me that EVERY swing set did this... I was such a baby.

Then my sisters took one final swing and one final leap. Of course, the swing set tipped over with me still sitting in my safety seat. I'm sure they were thankful they weren't the ones imprisoned on the ground with an overturned swing set collapsed around them. They were concerned I wasn't hurt....

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