Soon, ordering brownies on your smart phone will be just a few clicks away! As the web designer here at Fairytale Brownies, it's been on my 'wish list' for a while to expand the reach of our yummy brownies to the mobile space. So finally this year (2013), Fairytale Brownies has decided to develop a mobile optimized version of brownies.com. You'll be able to browse our gift line and easily place an order for a brownie delivery right to your front door! Or, send brownies gifts to your friends and loved ones, but that goes without saying ;) With so many people plugged in, it was a no-brainer that we needed to expand our reach to mobile.
129.4 million people own smartphones as of January 2013, with Apple having the majority of the market with 37%. Google holds 52% of the smart phone operating system market while Apple is behind at 37%. Google/Andriod operating systems are in Samsung, HTC, Motorola and LG phones, so combined this equates to more market share than Apple (source):
Below are a few of the mock ups I presented to the marketing team as my first project specification. We went through the functionality and layout ideas and marked them up for edits. This is step 1 in the design process with many more iterations and edits to go, but I'm hoping to have the mobile site up and running by this holiday season. . . fingers and toes crossed. I think the mobile site will be a great addition the already existing ways to order brownie gifts (catalogs, retailers, and our main desktop website, brownies.com). ~Hilary