7 Tips for a Successful Trade Show

7 Tips for a Successful Trade Show

In charge of your company’s next trade show exhibit and want the process to run seamlessly – and successfully? Follow these tips and your experience should be a win.

1. Plan Ahead

First, you need to know why you’re exhibiting. Yes, you want to generate leads, but are you trying to increase brand awareness? Do you want to extend your network of associates and cultivate new vendor partnerships? Scope out the competition? Maybe your team will divide and conquer all these goals. Have a plan and stick with it.

Once you’ve committed to exhibiting at the show, follow all instructions provided by the host, the venue, and all third-party vendors involved. Understand what items are included in your booth,  what you need to purchase, and what you need to bring with you. Pay attention to every detail.

KNOW YOUR DEADLINES. Most shows offer discounts for early registration, lead retrieval, furniture purchase, hotels, etc. So, take advantage of money saving opportunities (and use the savings on possible marketing sponsorships).

2. Organize Your Booth

You want to attract visitors, so the booth needs to be professional and appealing. There are nice booth designs for every budget – keep it classy and within yours.

Decide what products you will showcase and how much you will bring. How will everything be displayed? Risers make good use of space and add interest to the table. Baskets and decorative containers are simple ways to separate products and keep items organized. Shelves are great, too.

Most companies exhibit in a 10’ x 10’ booth space. When you add a few salespeople, extra product, a chair or two, a trash can, and backpacks/briefcases/purses, the space can become a little “cozy.” Know where you will place everything so that the booth won’t look crowded or messy.

3. Presentation

Because the entire booth is a visual stimulus, everyone working in it should be dressed appropriately. Logoed clothing, same-color shirts, and business attire are all good options. Dressing cohesively, whether the same color or similar style, does make a difference. Discuss and plan with your booth mates.

Will you be sharing a video presentation? It must be short, engaging, and presented on a loop so the people in the booth don’t have to monitor it every few minutes. Trade shows can be loud at times so adding subtitles is a nice bonus for the viewer. They will see your message in text even if they can’t hear what is being said.

4. Attract Traffic

Be sure to contact your customers via email and social media before the show to let them know you will be exhibiting. Provide them with your booth number and any incentives you may have to draw them to visit you.

Should they show their email when they arrive at the booth to receive a special gift? Should they respond on social media to receive a discount on their next order? Will there be a show special they will only receive if they come to the booth? Make them want to visit you.

5. Giveaways

Another way to attract traffic to your booth is to give away swag related to your business. What do you give away? Use your imagination. There is a promotional product for every type of business, and branding options seem to be growing every day.

Sweet treats are always a hit with trade show attendees. Fairytale’s Custom Label Brownies & Cookies are perfect show giveaways. With your company logo (and maybe a short message) showcased on the label, your booth visitors will leave impressed.

Another giveaway option is to hand out bite-size Magic Morsels. Put them in baskets and hand out like candy to attendees, spread out on the booth table for visitors to take, or even use them as a prize for a game win or correct answer to a trivia question.

When Fairytale Brownies exhibits, we do give away swag (custom stickers, pens, keychains, etc.), but also sample bite-size Magic Morsel blondies and brownies.  Because they’re small and individually wrapped, attendees can snack on them at the booth or walk away with a business card, flyer or look book to sample them later. Many attendees choose to snack at the booth AND take some treats with them for later.

Raffling off a gift that includes a service or product you provide is another giveaway go-to.  Attendees can enter the old-fashioned way by dropping their business card into a jar, or you can set up digital entry with a QR code or link. A raffle also serves as another lead list for follow up after the show has ended.

6. Scan!

This should go without saying, but we’re including it any way. Use your badge scanner on everyone who comes to your booth. All visitors are potential leads. Type important notes for post-show follow-up.

7. Follow Up

You’ve met them, shared information, and provided samples. Don’t give those leads time to forget who you are. Send a thank you email to everyone who visited and follow it up with a phone call. Remember conversation details with your hottest leads and add them to the follow-ups for a more personal connection. You want these leads to know you remember them. And a great way for those hot leads to remember YOU is to thank them with a corporate gift they’ll love.

Fairytale Brownies has custom gifts for every budget and offers free samples and virtual photos to show how the gifts will look with your logo printed on the gift band, box, or tin. The recipients are surprised and delighted when the gifts arrive and will remember who sent them.

Earn Brownie Points

Whether you’re exhibiting at a trade show or following up with leads you recently met, a sweet treat from Fairytale Brownies will get the conversation started or close the deal.

How to Choose a Corporate Gift that Clients will Rave About

How to Choose a Corporate Gift that Clients will Rave About

When words aren’t enough, a gift can let your favorite clients and partners know how much you value them. Gifts build goodwill, strengthen relationships, and if you go the extra mile may even open up new opportunities for collaboration. 

That said, you should approach corporate gifting with care. A poorly chosen gift could hurt rather than help. Gifts should be chosen with a delicate balance of quality, purpose, and thoughtfulness. 

When implemented correctly, a corporate gifting strategy can bring incredible benefits to your professional opportunities. Here are a few things to consider when shopping for the perfect corporate gift.

Specialize the Timing and Purpose

Whether you’re sending a gift for birthdays, holidays, referral rewards, or a simple thank you, cater the gift to the purpose for maximum effect.

What do we mean by that? If you’re sending a birthday gift, include a card or message that says “happy birthday!” alongside a birthday-themed gift. It seems like a simple concept, but some businesses find it easier to pick out one generic, plain gift that can be sent out for any occasion. 

A one-size-fits-all gift may be the easy route, but it also feels cold and impersonal. Catering the gift to the purpose adds personality and thoughtfulness.

Think about the delivery timing, too. Some vendors or gifting companies will let you order gifts ahead of time then schedule a specific date for the gift to arrive. We offer this free at Fairytale Brownies since we know how much timing can matter when sending gifts.

occasion packaging

Customize It

Gifts are a generous, thoughtful way to show your appreciationwithout expecting anything in return. That said, you want your clients and partners to know who was sweet enough to send a surprise.

When shopping around, ask the vendor if you can personalize the gift with a message or logo. Don’t be afraid to ask for a sample of the product so you can check the print quality.

If you need the gift quickly, don’t forget to ask about the turnaround time. We can offer same or next-day turnaround time at Fairytale Brownies since we do all our custom printing in-house. However, many vendors do their printing with a third party, which can add weeks to production time.

Fairytale Brownies offers several types of custom branded logo gifts. Put your full-color logo on the gift band, the gift tag, the brownie or cookie label, or the gift message card. We have you covered!

Custom logo gifts

Ensure Stunning Quality and Presentation

Gifts are a show of generosity and thoughtfulness. Clients shouldn’t look a gift horse in the mouth, so to speak. 

That said, the quality of your gift will still reflect on your business overall. If you send a cheap or poor-quality gift, it may actually damage your business relationships instead of strengthening them.

If you’re shopping online, product photos are specially staged to look stunning. It can be hard to tell if the gift will hold up in real life. Rather than risk disappointment, do a bit more research. Ask for virtuals or proofs, look up the vendor’s reviews, see if they offer samples, or purchase one for yourself first. 

High Quality packaging

Surprise the Whole Team

Take a moment to consider who will be receiving the gift. Some businesses only think about sending a gift to the leaders of a company. But have you considered sending something the entire team can enjoy?

A gift intended for all the employees can foster goodwill with the whole company. It’s a fantastic way to strengthen your professional partnership, creating more excitement and creativity during collaborations.

Hint: try a food gift!

As an expert on food gifts, we know that this is where a goodie box excels. A generously sized box of individually wrapped treats lets everyone take a piece to enjoy. They’re easy to share, perfectly portioned, and don’t make a mess in the break room. Food gifts tend to include enough variety for everyone’s tastes, too.

And who could say no to treats? Our Giant Cookie & Sprite Combo includes 84 individually wrapped pieces in a variety of flavors. Send a box or two to your partner’s office and they’ll never forget your generosity!

brownie gifts for the office

Need Help Choosing a Gift?

Our gifting specialists are here to help! Get in touch today for gifting ideas and recommendations.