… And They All Played Happily Ever After

… And They All Played Happily Ever After

We set a goal to build a playground in celebration of 30 years in business and on Feb. 23, 2023, we achieved it. Today, the children at Loma Linda School in Phoenix are playing on their new, kid-designed playground built by 150 volunteers from the community including team members from Fairytale Brownies and led by our nonprofit partner KABOOM!.

“The playground is such a positive experience for the kids,” said Dr. Amy Burgess, principal of Loma Linda School. “They are loving it.”

The students presented creative ideas for their dream playground during a design day last December and the finished playground is inspired by those drawings. Two of their requests were a zip line and a spinning component. Burgess said there is a line to play on these components every day.

“There’s lots of laughter and lots of fun,” she said.

The ABC’s of a Typical Build Day

What happens at a playground build? Although every build has a different personality, the “skeleton” is basically the same. Volunteers are divided into teams and are led by fearless captains wearing orange vests, silly headbands, and hand-drawn signs.

Some teams might build parts of the main playground structure like a climbing wall, slide, or zip line.

While those teams assemble playground pieces, supporting teams mix cement and spread mulch around the footprint of the playspace as the project progresses.

Other teams work on side projects. In Loma Linda’s case, projects included an outdoor classroom, a gaga ball pit, and EIGHT painting projects.

As a special treat, individual Fairytale Brownies were available to snack on for all of the volunteers.

The playground is usually finished by around 2:30 p.m. and ours was right on time. A ribbon cutting ceremony, a group photo, and lots of “what a great time being on your team” talk ends the day.

There’s something about volunteering to work a KABOOM! build. Yes, work IS involved and you WILL be exhausted and a little sore when you’re finished. But knowing you brought joy to some children with that playground brings you so much happiness that you want to volunteer all over again!

A Special Dedication

During the planning of the playground build, a dear friend and co-worker passed away. He always was a big part of our KABOOM! builds and events so we dedicated this one to Hunter. A quote by his favorite author is printed on the bench near the structure.

By the Numbers

  • 9,120 lbs. of concrete mixed… by hand!
  • 2,500 square ft: Volunteers built a play structure featuring 13 innovative play elements
  • 696 Fairytale Brownies Treats consumed
  • 80 cubic yards of engineered wood fiber safety surfacing shoveled and moved
  • 8 painting projects completed to beautify campus and provide additional playful elements
  • New Outdoor Classroom constructed
  • New Gaga Ball Pit built

Although the Loma Linda playground is the third project that Fairytale Brownies has fully funded with help of our customers and other sponsors, we’ve assisted with other builds across the country since our partnership with KABOOM! began in 2001. The most recent Fairytale-sponsored build prior to this one was in 2017. Since 2001, together with our Fairytale family we’ve raised more than $600,000, worked countless volunteer hours, and donated tons of brownies.

Help Give the Gift of Play

The fundraising for KABOOM! doesn’t stop with this build. We match every dollar our customers donate, up to $10,000 each year. Shop now and give at checkout.

We’re Building a Playground — Join Us!

We’re Building a Playground — Join Us!

Once upon a time, two kindergarteners met on the playground. They didn’t know it then, but their friendship would last a lifetime!

You might already be familiar with this story about how our founders, David and Eileen, met. They were fast friends from that very first moment on the kindergarten playground, and that friendship stuck through high school and college. They’d always talked about starting a business together, and in 1992, that dream came true!

This year marks our 30th anniversary, and we couldn’t be more excited. We wanted to celebrate in a BIG way – and that means building another playground with our friends at KABOOM!

We’re raising funds for our next playground, and you can help

The Gift of Play with KABOOM!

For kids, playtime is more than just fun. It’s a time to be social, creative, and physically active!

Unfortunately, not all kids have safe, fun places to run around and enjoy their childhood. Since 2001, we’ve partnered with the national nonprofit KABOOM! to help their incredible work building exciting playspaces for kids across the country. 

At the start of each playground build, KABOOM! works with the kids and adults in the community to design and plan the playground of their dreams. Using art and ideas from the kids themselves, KABOOM! planners design a playground to make those dreams a reality.

After that, it’s time to build! During a KABOOM! playground build, dozens of volunteers band together to build a playground – in a single day! It’s a rewarding, exhilarating experience, especially when you get to see the kids enjoying their playground for the first time.

Fairytale Brownies and KABOOM!

Giving back to the community means the world to us. Our partnership with KABOOM! is near and dear to our hearts, especially since our founders met on a playground. Fairytale Brownies wouldn’t exist without playtime, so we give back and share the love with KABOOM! every time we can!

During our time partnered with KABOOM!, we’ve donated over $500,000, worked countless volunteer hours, and donated lots of brownies. With your help, we’ve contributed to several Phoenix-area playgrounds and assisted with builds across the country.

We’ve been the main sponsor on two playground builds so far, in 2011 and 2017. See for yourself what one of these playground builds looks like!

Let’s Build Together!

Right now, we’re raising funds to build a playground in Spring 2023! There are two ways you can help us meet our goal of raising the needed $140,000+.

Contribute to KABOOM! during checkout 

Give the gift of brownies – and the gift of play! Every donation makes a big difference, no matter the amount.

We’ll match every dollar our customers donate, up to $10,000 a year.

Become a Featured Sponsor

Let’s make the world a sweeter place! Become one of our featured sponsors and help us bring the gift of play to all kids. Each and every contribution brings us one step closer to making this dream a reality. 

As a national nonprofit, KABOOM! is a 501(c)3 tax-exempt organization. Your donation is tax-deductible, and a receipt will be provided to you upon successful completion of your donation.

If you have any questions, please contact Alyssa Andrews at 602.489.5140 or alyssa@brownies.com. Thank you for helping us make the world a sweeter place!