[2021] Brownies by the Numbers!

Feb 14, 2022 | Fairytale Family | 0 comments

Does the world revolve around brownies? Maybe we’re a bit biased, but sometimes we think that it should.

It was a delicious 2021 for Fairytale Brownies, full of baking and sweetness. As we look back on our year, we’re excited to share some of our findings!

treats by the numbers

Tons of Treats

In 2021, we baked approximately 7 million brownies!

It shouldn’t be a surprise that brownies were our most popular treat.  That figure includes all sizes: full-size Fairytale Brownies, snack-size Fairytale Sprites, and bite-size Magic Morsels. It really is a brownie world!

Blondies and Cookies deserve some love, too! Blondies were our second most popular treat at about 725,000 treats baked, while Fairytale Cookies trailed in last at just over 200,000. That’s a lot of baking!

We’re a brownie-first company, so it makes sense. Luckily, you don’t have to choose just one treat type when you explore our Combo Dessert Gifts. They include an assortment of brownies, blondies, and cookies so you can try it all!

all natural ingredients
brownie batter

Magic in the Baking

Our brownie magic starts with the batter.

We take an incredible amount of pride in the quality of our ingredients, and it’s a difference you can taste! Each batch of treats is lovingly handcrafted with farm-fresh eggs, fluffy cake flour, and pure cane sugar.

The type of chocolate matters a lot, too. We’re proud to bake with Callebaut Belgian dark chocolate, which gives our brownies that rich, decadent flavor. 

In 2021, we baked with:

  • 116,000 pounds of eggs
  • 220,000 pounds of sugar
  • 144,000 pounds of butter
  • 85,000 pounds of flour
  • 66,000 pounds of Belgian chocolate

Add it all up, and that’s 631,000 pounds of core ingredients in a year.

Sound like a lot? It is! For context, an empty Boeing 747 Jumbo Jet weighs 412,300 pounds!

world wide shipping

Worldwide Brownie Love

We’re always striving to make the world a sweeter place, and that means sending brownie love everywhere we can. Our brownies have traveled the world, from our neighbors in Arizona to the top of Mount Everest.

In 2021, we shipped brownies to all 50 states in the U.S.  All in all, we sent brownies to 58 different countries!

Brownies gifts for every occasion

Special for Every Moment

Brownies are a sweet, thoughtful gift from the heart. We ship for free to anywhere in the U.S., making our treat boxes the perfect gift for loved ones who live far away.

So what is the most popular reason for sending a gift?

For year-round gifting, our Thank You gifts category was the most popular. Happy Birthday gifts came close in second!

But gifting during the holiday season takes the cake (or brownie, as it were). Out of all of 2021, almost 50% of all gifts were shipped in December.

Sweet for Every Moment

Want to be part of the brownie magic? We offer free shipping within the U.S. to make every birthday, holiday, and special occasion sweet!

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