Another way to attract traffic to your booth is to give away swag related to your business. What do you give away? Use your imagination. There is a promotional product for every type of business, and branding options seem to be growing every day.
Sweet treats are always a hit with trade show attendees. Fairytale’s Custom Label Brownies & Cookies are perfect show giveaways. With your company logo (and maybe a short message) showcased on the label, your booth visitors will leave impressed.
Another giveaway option is to hand out bite-size Magic Morsels. Put them in baskets and hand out like candy to attendees, spread out on the booth table for visitors to take, or even use them as a prize for a game win or correct answer to a trivia question.
When Fairytale Brownies exhibits, we do give away swag (custom stickers, pens, keychains, etc.), but also sample bite-size Magic Morsel blondies and brownies. Because they’re small and individually wrapped, attendees can snack on them at the booth or walk away with a business card, flyer or look book to sample them later. Many attendees choose to snack at the booth AND take some treats with them for later.
Raffling off a gift that includes a service or product you provide is another giveaway go-to. Attendees can enter the old-fashioned way by dropping their business card into a jar, or you can set up digital entry with a QR code or link. A raffle also serves as another lead list for follow up after the show has ended.